LinkedIn and Cold Calls!

I just read this post on making cold calls warmer. It may be that it is not fit for every business but in some cases you might want to take it farther than the author suggests.

Lately I have been using LinkedIn professional to get access to those hard to get clients. So far I has not revolutionized my world but rather added a nice extra dimension of communication.

The cool thing when speaking to decision makers via LinkedIn is not that I can find and contact them, but rather that they can see who I am, who I know and get a hint of where I am coming from. That makes the initial contact a little bit warmer.